Last updated: October 10, 2025

BDSM Union (“we,” “us,” or “our”) operates the retail website bdsmunion.com (the “Site”). We respect your privacy and are committed to protecting your personal information with transparent practices and discreet communications. This Privacy Policy explains what we collect, how we use and share it, and the choices you have.

  1. Who we are and how to contact us
  • Controller: BDSM Union
  • Email: info@bdsmunion.com
  • Mailing or records requests: Email us and we will provide a mailing address if needed.
  • Coverage: This policy applies to the Site, checkout, customer support, and marketing communications.
  1. Information we collect
    A. Information you provide
  • Account and checkout: name, email, phone (optional), billing and shipping addresses.
  • Orders: products purchased, delivery preferences (e.g., hold-for-pickup, signature), notes for discreet shipping.
  • Support: emails and messages you send to info@bdsmunion.com.
  • Returns/warranty: photos, descriptions of issues, and serial or batch numbers if applicable.
  • UGC: reviews, survey responses, and testimonials you choose to submit.

B. Information collected automatically

  • Device/usage: IP address, browser, operating system, referring pages, pages visited, timestamps, actions on the Site.
  • Cookies, pixels, and similar tech: session management, cart/checkout, analytics, personalization, and marketing measurement.

C. Information from third parties

  • Payment processors: payment status, fraud-prevention signals; we do not receive full card numbers or CVV.
  • Carriers and logistics: tracking events and delivery confirmations.
  • Marketing/analytics partners: aggregated insights and campaign performance.
  1. How we use personal information
    We use information to:
  • Process orders, payments, delivery, returns, and customer service.
  • Provide discreet packaging, neutral labeling, and delivery options.
  • Communicate about orders, security alerts, and policy changes.
  • Personalize your experience and remember cart items.
  • Improve products, documentation, and the Site.
  • Detect and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations and enforce our terms.

Legal bases (where required): contract performance, legitimate interests (security, improvement), consent (for certain marketing/cookies), and legal compliance.

  1. How we share information
    We do not sell your personal information for money. We share limited data with:
  • Service providers: ecommerce platform, payment processors, warehouses/fulfillment, carriers, email/support tools, analytics.
  • Fraud and security partners: to prevent fraudulent transactions and abuse.
  • Legal/compliance: to comply with law, lawful requests, or protect rights, safety, and property.
  • Business transfers: if we undergo a merger, acquisition, or asset sale, subject to confidentiality and continued protections.

We never print explicit product names on shipping labels and avoid sharing sensitive product context with carriers beyond what is required for logistics.

  1. Payment processing
    Payments are handled by PCI-DSS compliant processors. We do not store your full card number, CVV, or bank credentials. Tokens and last-4 digits may be stored for receipts, refunds, or subscriptions if applicable.

  2. Discreet communications
    Order emails and packing slips use neutral language and our corporate name rather than explicit terms. If you request hold-for-pickup or signature-required delivery, we pass necessary instructions to the carrier without explicit product descriptions.

  3. Data retention
    We retain personal information only as long as necessary to provide services, handle returns/warranties, and meet tax/legal obligations.
    Typical periods:

  • Orders and invoices: at least 7 years (tax/audit)
  • Support emails: up to 3 years after resolution
  • Marketing preferences: until you unsubscribe or your account becomes inactive
    When no longer needed, data is deleted or de-identified.
  1. Cookies and similar technologies
  • Essential cookies: required for core functionality (cart, checkout, security).
  • Analytics/performance cookies: help us understand traffic and improve the Site.
  • Preference cookies: remember choices like region.
  • Advertising/measurement cookies (limited): measure marketing effectiveness and show relevant offers; explicit creatives are avoided.
    Your choices:
  • Browser controls: block/delete cookies; some features may not work without them.
  • Cookie banner or “Cookie Settings” (if present): adjust non-essential cookies.
  • Do Not Track: we currently don’t respond to DNT signals; use the choices above.
  1. Your rights and choices
    Depending on your location, you may have rights to:
  • Access and obtain a copy of your information
  • Correct inaccurate data
  • Delete certain data (subject to retention needs)
  • Object to or restrict processing in specific circumstances
  • Opt out of marketing via unsubscribe links or by emailing info@bdsmunion.com
  • Data portability where applicable
    We will not discriminate against you for exercising privacy rights.

US state privacy disclosures
Residents of states with consumer privacy laws (e.g., California, Virginia, Colorado, Connecticut, Utah) may have additional rights, including the right to opt out of certain “sales” or “sharing” for targeted advertising. We do not sell personal information for money. If advertising cookies are deemed “sharing,” you can opt out via the Cookie Settings link or by emailing us.

  1. Children
    Our Site is for adults 18+. We do not knowingly collect information from anyone under 18. If you believe a minor has provided information, email us so we can delete it.

  2. Security
    We implement safeguards including HTTPS encryption, access controls, least-privilege practices, secure development, and vendor due diligence. No method is 100% secure; we continually improve our protections.

  3. International visitors
    Our services are primarily intended for US customers. If you access the Site from outside the US, your data may be processed in the US, where laws may differ from those in your country.

  4. Third-party links
    The Site may link to third-party websites or services. Their practices are governed by their own policies. Review them before providing personal information.

  5. Changes to this policy
    We may update this Privacy Policy to reflect changes to our practices or legal requirements. We will update the “Last updated” date and, when required, notify you via email or on-site notice.

  6. How to contact us

  • Email: info@bdsmunion.com
  • We typically respond within one business day, Monday–Friday.

Annex: Summary of data categories and recipients

  • Identifiers (name, email, address): ecommerce platform, payment processors, fulfillment, carriers, support tools
  • Commercial data (orders, returns): ecommerce platform, accounting
  • Internet activity (usage/analytics): analytics providers
  • Geolocation (coarse IP-based): analytics, fraud prevention
  • Inferences for personalization: marketing tools (opt-out available)

If you want, I can also provide:

  • A one-paragraph “Privacy at a glance” summary
  • Cookie banner text and a Cookie Settings preference center
  • A “Do Not Sell or Share My Personal Information” section for California and other state laws